Privacy Policy
Last Updated: 20th May 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Application refers to VenueAware Web, VenueAware Direct or VenueAware Access Point, the SaaS software program provided by the Company.
Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.
CCPA and/or CPRA refers to the California Consumer Privacy Act (the "CCPA") as amended by the California Privacy Rights Act of 2020 (the "CPRA").
Client refers to the Company’s clients who are legal entities we operate an instance of the Application on behalf of.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Resourcentrix LLC, 45 St Botolph St, Unit 202, Boston MA 02116.
For the purpose of GDPR, the Company is the Data Processor and the Client is the Data Controller.
Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: Massachusetts, United States
Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the legal person, agency or any other body who alone or jointly with others determines the purposes and means of the processing of Personal Data.
Data Processor, for the purposes of the GDPR (General Data Protection Regulation), refers to the legal person, agency or any other body who processes personal data on behalf of a data controller.
Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.
Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
GDPR refers to EU General Data Protection Regulation.
Personal Data is any information that relates to an identified or identifiable individual.
For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
Service refers to the Application or the Website or both.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purpose of GDPR, Service Providers are considered Data Processors.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to the VenueAware website, accessible from https://venueaware.com/.
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Under GDPR, You can be referred to as the Data Subject or as the User as you are the individual using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using Our Service, We or the Client may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Qualifications
Identity Documents
Usage Data
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
Information Collected while Using the Application
While using Our Application, in order to provide features of Our Application, We may collect, with Your prior permission:
Information regarding your location
Pictures and other information from your Device's camera and photo library
We use this information to provide features of Our Service, to improve and customize Our Service. The information may be uploaded to the Company's servers and/or a Service Provider's server or it may be simply stored on Your device.
You can enable or disable access to this information at any time, through Your Device settings.
Tracking Technologies and Cookies
Cookie Consent: When you first visit our Service, you will be presented with a cookie consent banner. Non-essential cookies (Functionality Cookies and analytics cookies) will only be set after you provide explicit consent. You may withdraw your consent at any time via the cookie settings link in the footer of our website, or by adjusting Your browser settings.
We use the following types of Cookies:
Necessary / Essential Cookies (Session Cookies) — These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. These Cookies do not require your consent as they are strictly necessary for the Service to function.
Cookies Policy / Notice Acceptance Cookies (Persistent Cookies) — These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies (Persistent Cookies) — These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. These Cookies require your consent and will only be set if you agree via the cookie consent banner.
Use of Your Personal Data
The Company may use Personal Data for the following purposes and on the following legal bases:
To provide and maintain Our Service (Legal basis: Performance of a contract) — including to monitor the usage of our Service.
To allow Clients to operate their business using Our Service (Legal basis: Performance of a contract) — to capture relevant information and act on that data as appropriate to their operational business needs.
To manage Your Account (Legal basis: Performance of a contract) — to manage Your registration as a user of the Service.
To contact You (Legal basis: Performance of a contract or Legitimate interests) — to contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates, functionalities, or security updates related to the Service.
To manage Your requests (Legal basis: Performance of a contract) — to attend and manage Your requests to Us.
For analytics and service improvement (Legal basis: Legitimate interests) — We may use Your information for data analysis, identifying usage trends, and to evaluate and improve our Service, products, and your experience. You may object to processing on this basis; see Your rights below.
We may share Your personal information in the following situations:
With Clients: We may share Your personal information with our Clients if your data is stored in their instance of the Application.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. Specific retention periods are as follows:
Account data: retained for the duration of Your account and for 3 years following account closure, or as required by applicable law.
Usage Data: generally retained for 12 months for analytics purposes, unless required for security investigations or legal obligations.
Identity Documents and sensitive data collected on behalf of Clients: retained in accordance with the Client’s data retention instructions and applicable law.
We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Where We transfer Personal Data originating from the European Economic Area (EEA) to countries that have not received an adequacy decision from the European Commission, We rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards as permitted under GDPR Chapter V, to ensure Your data is adequately protected. You may request a copy of the applicable transfer mechanisms by contacting Us.
Delete Your Personal Data
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.
You may update, amend, or delete Your information at any time by signing in to Your Account and visiting the account settings section. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.
Where Your data is held within a Client’s instance of the Application, deletion requests will be forwarded by Us to the relevant Client within 5 business days of receipt. We will notify You of the forwarding and will follow up with the Client to confirm action. If the Client fails to respond or act within 30 days, please contact Us again so We can escalate.
Please note that We or the Client may need to retain certain information when we have a legal obligation or lawful basis to do so.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligations
Comply with Client obligations
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us. We implement commercially reasonable technical and organizational measures to protect Your Personal Data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to protect Your Personal Data, We cannot guarantee its absolute security.
Data Breach Notification
In the event of a personal data breach, the Company will:
Notify the relevant supervisory authority (where required under GDPR) within 72 hours of becoming aware of the breach, where feasible, unless the breach is unlikely to result in a risk to the rights and freedoms of natural persons.
Notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms.
Maintain an internal record of all data breaches, including those that do not require notification.
Notifications to affected individuals will describe: the nature of the breach, likely consequences, measures taken or proposed by the Company, and how to contact Us for further information.
To report a suspected data breach or security vulnerability, please contact Us at privacy@venueaware.com.
GDPR Privacy
Legal Basis for Processing Personal Data under GDPR
We process Personal Data under the following legal bases. The applicable basis depends on the nature of the processing activity:
Consent: You have given Your consent for processing Personal Data for one or more specific purposes (e.g., non-essential cookies, direct marketing).
Performance of a contract: Processing Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof (e.g., providing the Service, managing Your Account).
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or those of another natural person.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company (e.g., analytics, service improvement, fraud prevention), provided those interests are not overridden by Your interests or fundamental rights.
In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Your Rights under the GDPR
The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights. You have the following rights under this Privacy Policy, and by law if You are within the EU:
Right to access: The right to access, update or delete the information We have on You, and to receive a copy of the Personal Data We hold about You.
Right to rectification: You have the right to have any incomplete or inaccurate information We hold about You corrected.
Right to object: This right exists where We are relying on a legitimate interest as the legal basis for Our processing. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
Right to erasure: You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
Right to data portability: We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. This right applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
Right to withdraw consent: You have the right to withdraw Your consent on using your Personal Data at any time. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.
Right to restrict processing: You have the right to request that We restrict the processing of Your Personal Data under certain circumstances, such as where You contest the accuracy of the data or where You have objected to processing.
Exercising of Your GDPR Data Protection Rights
You may exercise Your rights by contacting Us at privacy@venueaware.com. Please note that we may ask You to verify Your identity before responding to such requests. We will try our best to respond to You within 30 days of receiving Your request.
You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.
CCPA/CPRA Privacy Notice (California Privacy Rights)
This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.
Categories of Personal Information Collected
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following categories of personal information may have been collected from California residents within the last twelve (12) months:
Category A: Identifiers — such as name, postal address, email address, account name, IP address. Collected: Yes.
Category B: California Customer Records statute (Cal. Civ. Code § 1798.80(e)) — such as name, address, telephone number, employment history. Collected: Yes, where provided by the Client or User in connection with the Service.
Category C: Protected classification characteristics — such as age, disability status, or other protected characteristics. Collected: Only where explicitly provided by Users in connection with the Service’s credentialing or qualification features, and only to the extent necessary for the Client’s business purpose.
Category D: Commercial information — records of services purchased or considered. Collected: Yes.
Category E: Biometric information. Collected: No.
Category F: Internet or other similar network activity — interaction with our Service. Collected: Yes.
Category G: Geolocation data — approximate physical location. Collected: Yes, where location features are enabled.
Category H: Sensory data. Collected: No.
Category I: Professional or employment-related information — job history or qualifications. Collected: Yes, where provided by the Client or User in connection with the Service’s credentialing features.
Category J: Non-public education information. Collected: No.
Category K: Inferences drawn from other personal information — profiles reflecting preferences, behavior, or aptitudes. Collected: Yes, for the purpose of service analytics.
Category L: Sensitive personal information — including account login credentials and geolocation data. Collected: Yes.
Sale of Personal Information
We do not sell personal information in the traditional monetary sense. However, under the broad CCPA/CPRA definition of “sale,” certain disclosures of personal information to our Clients and Service Providers in exchange for services may qualify. We have disclosed the following categories of personal information for business or commercial purposes within the last twelve (12) months:
· Category A: Identifiers
· Category B: California Customer Records
· Category F: Internet or network activity
· Category G: Geolocation data
· Category L: Sensitive personal information
You have the right to opt out of the sale or sharing of Your personal information. To exercise this right, please contact Us at privacy@venueaware.com or see the “Do Not Sell My Personal Information” section below.
We do not sell the personal information of Consumers We actually know are less than 16 years of age, unless We receive affirmative authorization from either the Consumer (if between 13 and 16 years of age) or the parent or guardian (if under 13 years of age).
Your Rights under the CCPA/CPRA
If You are a resident of California, You have the following rights:
Right to notice: You have the right to be notified which categories of Personal Data are being collected and the purposes for which they are used.
Right to know/access: You have the right to request disclosure of the categories and specific pieces of personal information collected about You, the sources, the business purpose, and the third parties with whom We share it.
Right to opt-out of sale or sharing: You have the right to direct Us to not sell or share Your personal information. See the “Do Not Sell My Personal Information” section below.
Right to correct: You have the right to correct inaccurate personal information about You.
Right to limit use of sensitive data: You have the right to request to limit the use or disclosure of certain sensitive personal information to purposes necessary to provide the Service.
Right to delete: You have the right to request the deletion of Your Personal Data, subject to certain exceptions.
Right not to be discriminated against: You have the right not to receive discriminatory treatment for exercising any of Your consumer’s rights.
Exercising Your CCPA/CPRA Data Protection Rights
To exercise any of Your rights under the CCPA/CPRA, You can contact Us:
By email: privacy@venueaware.com
We will respond to a verifiable consumer request within 45 days of receipt. The time period may be extended once by an additional 45 days when reasonably necessary, with prior notice. Disclosures will cover the 12-month period preceding the verifiable request’s receipt. We provide this information free of charge.
Do Not Sell My Personal Information
You have the right to opt-out of the sale or sharing of Your personal information. Once We receive and confirm a verifiable consumer request from You, we will stop selling or sharing Your personal information. To exercise Your right to opt-out, please contact Us at privacy@venueaware.com.
Limit the Use or Disclosure of My Sensitive Personal Information
If You are a California resident, You have the right to limit the use and disclosure of Your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer. We collect, use, and disclose sensitive personal information only in ways that are necessary to provide the Service. For more information or to submit a limitation request, contact Us at privacy@venueaware.com.
Do Not Track Policy (CalOPPA)
Our Service does not respond to Do Not Track signals. However, some third-party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.
Your California Privacy Rights (Shine the Light law)
Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes. To make such a request, please contact Us using the information provided below.
California Privacy Rights for Minor Users
California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. To request removal of such data, contact Us using the contact information provided below and include the email address associated with Your account. Please be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online, and that the law may not permit or require removal in certain circumstances.
Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective, and update the “Last updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, or to exercise any of your rights described in this Policy, You can contact us:
Email: privacy@venueaware.com
If You are located in the European Economic Area and have concerns about Our processing of Your Personal Data that We are unable to resolve, You have the right to lodge a complaint with the supervisory authority in Your country of residence.
